Sohum
Sohum Cosmetics. Comprising two words (‘so’ and ‘hum’ from the ancient vedic texts of India), when uttered, the word itself is said to bring about enormous blessings. At its most basic, it reflects the ‘life force’ inherent in each breath and affirms the company’s desire to infuse their activities with passion and energy. Consequently, ‘love’ is a listed first and last ingredient on every product label. Fastidious about product formulation, they source their premium ingredients and fragrances from across the world. Combined with evocative packaging, the brands ultimate pleasure is bringing a new refreshing celebration of fragrance. Beyond the surface layer of instant appeal, their passion for perfume is a labour of love, the tangible benefits are evident – not least through the pleasurable process of enjoying their products and is made in Australia producing decadent body lotions, candles, diffusers and perfumes using all vegetable derived ingredients and never test on Animals.
